Íntegro Marketing

Data Mining

Analyze specific customer segments’ shopping tendencies and habits, using behavioral patterns.

We perform complex statistical analysis and obtain useful, transparent information on customers’ profile.

Methodology

We process large data quantities stored in different formats, using specially designed applications.

Models

We perform predictive studies supplying information about future behaviors, and descriptive analysis which explore existing data and current relations, according to the company's needs.

Objectives

Identify shopping patterns for chosen segment.
Explore relations between clients and demographic features.
Predict response to marketing campaigns.